tag:blogger.com,1999:blog-27719571549381124052011-04-21T18:48:44.920-07:00DrivingInsightsWHATnoreply@blogger.comBlogger11100tag:blogger.com,1999:blog-2771957154938112405.post-70358682724349534962008-07-11T02:26:00.000-07:002008-07-23T12:44:01.891-07:00<span style="color: rgb(255, 255, 255);font-size:130%;" >.</span><span style="font-size:130%;"><br /></span><span style="color: rgb(102, 0, 204);font-size:130%;" >We produce momentum</span><span style="font-size:130%;"> behind strategic change for clients - and tactical impact when the need arises. The purpose is to increase:<br /></span><ul><li><span style="font-size:130%;">the value that customers get from the products and services client companies deliver</span></li></ul><ul><li><span style="font-size:130%;">the value from investment that clients are making and have made in their company</span></li></ul><span style="font-size:130%;"><br />We deliver value to our clients through an expertise in developing INSIGHT that fuels change across a variety of areas:<br /><br /></span><ul><li><span style="color: rgb(102, 0, 204);font-size:130%;" >Enriched customer audience understanding</span></li></ul><ul><li><span style="color: rgb(102, 0, 204);font-size:130%;" >Customer prospecting/ Opportunity segment development</span></li></ul><ul><li><span style="color: rgb(102, 0, 204);font-size:130%;" >Sharpening brand differentiation and appeal</span></li></ul><ul><li><span style="color: rgb(102, 0, 204);font-size:130%;" >Creating brand actions that deepen engagement and involvement and affinity</span></li></ul><ul><li><span style="color: rgb(102, 0, 204);font-size:130%;" >Evolving processes and practices to better support the brand's intent and mission</span></li></ul><span style="font-size:130%;"><br />We offer a variety of services separately or as a blend:<br /><br /></span><span style="color: rgb(0, 0, 0);font-size:130%;" >Marketing</span><span style="font-size:130%;"><br /></span><span style="color: rgb(102, 0, 204);font-size:130%;" >Strategic planning, Product positioning</span><span style="font-size:130%;"><br /><br /></span><span style="color: rgb(0, 0, 0);font-size:130%;" >Brand planning</span><span style="font-size:130%;"><br /></span><span style="color: rgb(102, 0, 204);font-size:130%;" >Category and competitive analysis, Brand identity development, Brand strategy, Brand positioning</span><span style="font-size:130%;"><br /></span><span style="color: rgb(255, 255, 255);font-size:130%;" >.</span><span style="color: rgb(0, 0, 0);font-size:130%;" ><br />Communications planning</span><span style="font-size:130%;"><br /></span><span style="color: rgb(102, 0, 204);font-size:130%;" >Audit, Competitive analysis, Strategy and architecture development, Creative brief development</span><span style="font-size:130%;"><br /></span><span style="color: rgb(255, 255, 255);font-size:130%;" >.</span><span style="font-size:130%;"><br /></span><span style="color: rgb(0, 0, 0);font-size:130%;" >Segmentation</span><span style="font-size:130%;"><br /></span><span style="color: rgb(102, 0, 204);font-size:130%;" >Audit of current structure, Enrichment of current segments, New Segment development, Customer analysis and development</span><span style="font-size:130%;"><br /></span><span style="color: rgb(255, 255, 255);font-size:130%;" >.</span><span style="font-size:130%;"><br /></span><span style="color: rgb(0, 0, 0);font-size:130%;" >Cultural analysis</span><span style="font-size:130%;"><br /></span><span style="color: rgb(102, 0, 204);font-size:130%;" >Commentary on trends, influencers - at large and upon target audience</span><span style="font-size:130%;"><br /></span><span style="color: rgb(255, 255, 255);font-size:130%;" >.</span><span style="font-size:130%;"><br /></span><span style="color: rgb(0, 0, 0);font-size:130%;" >Market Research</span><span style="font-size:130%;"><br /></span><span style="color: rgb(102, 0, 204);font-size:130%;" >Strategic design, Full range of quantitative and qualitative methods (large scale surveys, to ethnography, focus groups, and depth interviews)</span><span style="font-size:130%;"><br /><br /><br />We bring a mix of creativity, strategic expertise and passion to bear on all our undertakings, no matter the size or duration.<br /></span><span style="font-style: italic; font-weight: bold;"><br /></span><span style="font-style: italic; font-weight: bold;"></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2771957154938112405-7035868272434953496?l=drivinginsightswhat.blogspot.com' alt='' /></div>DrivingInsightsWHATnoreply@blogger.com0