We produce momentum behind strategic change for clients - and tactical impact when the need arises. The purpose is to increase:
- the value that customers get from the products and services client companies deliver
- the value from investment that clients are making and have made in their company
We deliver value to our clients through an expertise in developing INSIGHT that fuels change across a variety of areas:
- Enriched customer audience understanding
- Customer prospecting/ Opportunity segment development
- Sharpening brand differentiation and appeal
- Creating brand actions that deepen engagement and involvement and affinity
- Evolving processes and practices to better support the brand's intent and mission
We offer a variety of services separately or as a blend:
Marketing
Strategic planning, Product positioning
Brand planning
Category and competitive analysis, Brand identity development, Brand strategy, Brand positioning
.
Communications planning
Audit, Competitive analysis, Strategy and architecture development, Creative brief development
.
Segmentation
Audit of current structure, Enrichment of current segments, New Segment development, Customer analysis and development
.
Cultural analysis
Commentary on trends, influencers - at large and upon target audience
.
Market Research
Strategic design, Full range of quantitative and qualitative methods (large scale surveys, to ethnography, focus groups, and depth interviews)
We bring a mix of creativity, strategic expertise and passion to bear on all our undertakings, no matter the size or duration.
